As cremations rise, funeral directors like Richard and Michael Ruggiero offer a wider range of ‘concierge’ services to the bereaved. … flower arrangements, but few are willing to skimp on a loved one’s service. For Mr. Ruggiero, whose family started Ruggiero & Sons in 1875, keeping services affordable is as important to the business plan as profits: Most of his customers are by referral. “People recognize value,” he says. “I’m here to help families, not sell goods.” … …
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NY funeral homes' less grave image – Crain's New York Business
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