Rather, it’s listening to and guiding mourners toward available community resources and opening the door for future funeral planning discussions. Family follow-up is about caring for the families your firm serves beyond just the day of a funeral for a deceased … Research conducted in 1991 by the John Morton Company in Chicago concluded that families who have experienced a funeral within one year are more likely to plan and set aside funds for a funeral ahead of time. … …
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Family Follow-Up…An Integral Part of Your Marketing Strategy …
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